Business of Fashion Design Workshop: Market, Manage, Merchandise New

Apply fashion marketing and merchandising concepts to your own designs and boost your visibility and career potential. Fashion marketing advertises and promotes clothing lines to a target audience by creating a story, designing ads, and getting the collection seen. Fashion merchandising professionals examine the latest fashion trends, help retailers stock fashion lines, coordinate sales, and promote goods. Learn about generating clientele, identify your target audience, and gain a more sophisticated understanding of how fashion marketing, merchandising, and management integrates the creative and business aspects of the fashion industry. Project: Create a product marketing plan and presentation board.

Course:173FD2154
Dates:November 27-29, 2017
Meets:M, Tu and W from 5:30 PM to 9:30 PM, 3 sessions
Hours:12.00
CEUs:1.20
Location:UNLV Paradise Campus (PAR) Room 401
Instructor:Gretchen Marshall
Fee: $169.00

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