Search Engine Optimization & Online Marketing

Maximize search engine hits, grab your customers' attention, and convert web visits into sales with a well-designed website. Learn about search-engine-friendly design, copywriting for online success, effective keywords, successful link building, and tracking results. Get creative with your marketing budget with pay-per-click (PPC) campaigns, display ads, and landing pages. Create an effective e-commerce website with an emphasis on usability and designing to sell.

Course:181WM8125
Dates:March 14 - April 25, 2018
Meets:W from 6:00 PM to 8:00 PM, 7 sessions
Hours:14.00
CEUs:1.40
Location:UNLV Paradise Campus (PAR) Room 125
Instructor:John Larson
Fee: $309.00

Note to students: You must have completed HTML Level I or possess equivalent professional experience in public relations and advertising.

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