Introduction to Google AdWords

CTR, quality score, impressions, CPA, conversion rate, negative keywords, ROI, placements, CPC… What does it all mean? If you are lost in the world of online advertising, looking for new ways to reach potential customers, or wanting to grow your business, this course is for you. Generate instant website traffic by harnessing the power of pay-per-click (PPC) advertising using Google AdWords. Beat the learning curve and create successful PPC campaigns no matter what your budget. Choose when and where your advertising is seen, set your ad spend budget, measure and track your results using analytics, and optimize your campaign for even greater return on investment. Learn approaches to market research, copywriting techniques, split testing, analytics, budgeting, and more.

Course:181WM8166
Dates:March 15 - April 5, 2018
Meets:Th from 6:00 PM to 9:00 PM, 4 sessions
Hours:12.00
CEUs:1.20
Location:UNLV Paradise Campus (PAR) Room 123
Instructor:John Larson
Fee: $289.00

Note to students: You will need to have completed HTML: Level I or have similar working experience.

There are still openings remaining at this time.

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