Digital & Social Media Marketing New

Business owners, self-employed entrepreneurs, online marketers, webmasters, and content creators all need a comprehensive understanding of how to capitalize on opportunities for web-based marketing and take control of their online presence. Join us as we take an in-depth look at the key concepts of digital marketing; a strong theoretical understanding will allow you to adapt to the industry’s rapid changes. The class will also equip you with practical skills to perform vital daily functions including search engine optimization, paid search marketing, online advertising, web analytics, email marketing, web design, and social media marketing.

Prerequisite: Fundamentals of Marketing or comparable experience

This course has discount registration fees! UNLV Staff and Alumni, visit http://ced.unlv.edu/registration-policies#discounts for more information. Otherwise, email us at continuing.education@unlv.edu to see if you qualify for a discount.


Course:201IM1100
Dates:May 6 - July 8, 2020
 W from 6:00 PM to 9:00 PM, 10 sessions
Hours:30.00
CEUs:3.00
Location:UNLV Paradise Campus (PAR) Room 123
Instructor:John Larson
Fee: $649.00
Materials:Students will need access to a computer throughout the course.
Textbook:E Textbook- Stukent-Digital Marketing Essentials; Stukent-Mimic Pro Simulation

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