Business Performance Module

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The Business Performance module provides tools and techniques for measuring and improving the performance of your business. Specific topics include developing an appreciation of the market economy, crafting a focused business strategy, understanding how to evaluate your company’s financial position, and using principles of accounting to quantify the performance of your business and drive decision making. This module includes four focus areas, each taught by an experienced faculty member or local business leader. The Market Process: Gain an appreciation of the basic operations of the market economy, including supply and demand, pricing strategies, cost drivers, competition, monopoly, and the function of entrepreneurs in society. Strategy: Better understand the conceptual and theoretical base of strategic management and examine how the formulation and implementation of strategy can enable an organization to achieve competitive advantage. Finance: Discuss how managers and investors evaluate projects and investments in order to determine whether an investment should be undertaken. Specifically, we will consider the methods and process of capital budgeting, the cost of raising capital, risk and return, and how to value future cash flows. Accounting: Accounting measures the activities of a business by the dollars it receives and spends. This focus area provides a comprehensive picture of how managers, owners, and other stakeholders use accounting information to make decisions. Due to COVID-19, instruction for this course will be online for Fall 2020. Access to the preparatory online component is available two weeks prior to the live-online meet dates. You should anticipate spending eight hours per module in online preparation before the live-online meet dates, plus eight hours per module for online follow up. Please note, requests to drop classes and receive refunds must be submitted no later than one week prior to the live-online meet dates. Please see website for all other policies regarding withdrawing from the class. Register for all four modules in order to receive a bundle price of $4676.40

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