Social Media Outreach

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Develop a social media campaign to raise awareness, build consensus, and encourage participation from hundreds or even thousands of individuals and influencers. Gain insights from several successful case studies that brought people together online, earned media attention, and produced positive outcomes that exceeded the expectations of all program partners. Participants will learn how to set clear objectives, become outreach ready, solicit organizational allies, develop prospect lists, launch a campaign, provide public relations support, guide various narratives, think long term, and generate excitement toward a measurable goal or outcome. Techniques taught in this class can be adapted for advocacy, fundraising, or just something quirky and fun.

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