Consumer Behavior and Market Research

Understanding your audience is critical to effective marketing. Examine why consumers behave the way they do and the practical marketing implications of that behavior. Develop a deeper understanding of consumer behavior by learning about relevant psychological and sociological theories and identifying how those theories can be used to inform marketing strategies. Additionally, explore advanced market research methods, learn how to measure the effectiveness of marketing programs so you can determine necessary changes, and discover how to implement an effective, competitive strategy to raise demand for a product or service.

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