Consumer Behavior and Market Research

There are no scheduled sessions at this time. Sign up to be notified when this course is available.

Understanding your audience is critical to effective marketing. Examine why consumers behave the way they do and the practical marketing implications of that behavior. Develop a deeper understanding of consumer behavior by learning about relevant psychological and sociological theories and identifying how those theories can be used to inform marketing strategies. Additionally, explore advanced market research methods, learn how to measure the effectiveness of marketing programs so you can determine necessary changes, and discover how to implement an effective, competitive strategy to raise demand for a product or service.

Your Information

Enter your email address then press the Tab key.

(required)Email Adress:

It looks like you are new to our system. Please provide the following information then
click the Submit Request button to add your name to the mailing list.

We already have a record for you. Please click the Submit Request button to add your name to the mailing list.

We have more than one record with that email address.
Please select the correct one from the list below.

Names:

(required)First Name:

(required)Last Name:

(required)Address:

(required)City:

(required)State: ...

(required)Zip/Postal Code:

Day Phone: