Behind every successful marketing campaign are empowered and engaged leaders and employees who were informed, trained, and given time to ask questions and seek clarity BEFORE they played their role in delivering the message to customers. You want your team to be fans and ambassadors of the campaign message and deliverables before the first public tweet, billboard, or digital campaign lands in consumers' laps. Their buy-in will be evident in the end product, but how do you build that? Establishing effective internal communication is the critical first step of projecting a clear, focused message and plays a valuable role in the early stages of marketing campaign development.
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