Improve search rankings, drive web traffic, and increase customer awareness when you apply the basic principles of search engine optimization (SEO) to your online presence. This fast-paced course teaches both the technical and creative sides of SEO. Instruction will cover the basics of keyword research, technical website design, site architecture, content creation, on-page markup optimization, and off-page link building strategies designed to increase your website's organic (non-paid) visibility in search engine results.
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