Introduction to Content Management Systems

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The demand is rapidly growing for skilled content managers who can keep a company's website in sync with the needs and expectations of site visitors. In an effort to engage an online audience, many web publishers use content management systems (CMS) such as WordPress, Joomla, Drupal, and others to develop websites and simplify the process of updating web pages with fresh content. Learn the fundamentals of the major CMS platforms, basic CMS installation, considerations for SEO best practices, planning and coordinating content publication, the need for a mix of value-driven digital content, and integration with social media and digital marketing efforts.

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