Introduction to Social Media Marketing

Content creators, online marketers, webmasters, online and offline business owners, and self-employed entrepreneurs all need a comprehensive understanding of how to use social media to drive internet traffic and gain exposure for their company's products, services, or causes. Join us as we take an in-depth look at how to harness social media for your marketing efforts including defining your audience, finding your voice, developing a marketing plan, content creation, and tracking. You will also learn the basics of setting up and using social media accounts like Facebook, YouTube, Twitter, Instagram, Linkedln, Pinterest, and others. Plus, get tips for blogging, email marketing, and best practices for creating an excellent user experience.

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