The Business Side of Sports

Las Vegas has added four professional sports franchises to its roster in quick succession, joining minor league baseball and UNLV’s NCAA Division 1 squads. Suddenly, we have many more games, a new arena and two stadiums, over 250 pro athletes, coaches, and staffers, plus additional media, hype, tax revenue, and exposure for our city. There is a lot going on away from the ice, the court, the pitch, and the $1.9 billion stadium. Can a market this size—with all its uniqueness and diversions—sustain so many teams and events? Each class we will examine the business behind our new and old teams and look at the inner workings that few fans ever think about. We will also discuss the big stories on the national sports business scene.

Please contact our office regarding availability of this course:

(702) 895-3394

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