Brand Management

A brand is often the most valuable asset a business possesses. This course focuses on the definition of a brand and how to create, develop, position, maintain, update, and enhance the most important attributes of a brand. You will identify and evaluate effective national or global brands and examine the theory, anatomy, and building blocks of why they are successful. Additionally, cover the importance of building a brand-centered organization, the tenets of successful brand communication strategies, and the importance of differentiation among industry competition.

There are no scheduled sessions at this time. Sign up to be notified when this course is available.